Hailing from London with roots in Shanghai, 424KP is a half-British, half-Chinese artist redefining what it means to succeed in today’s music industry. As a self-managed, independent artist, he’s proven that raw talent and authenticity can outshine even the biggest marketing budgets. With no ad spend, he’s amassed over 30 million streams and gained global recognition—all while staying true to his roots and message.
The Story Behind the Artist
Growing up in Shanghai before moving to the UK as a teenager, 424KP has always felt like an outsider. Straddling two vastly different cultures, he’s used this unique perspective to connect with listeners around the world. “Music is my therapy,” he explains. “It allows me to put my feelings towards life and certain situations into a piece of work that encapsulates that moment.”
His journey into music is as organic as his rise in the industry. 424KP’s dedication to his craft and the power of the internet have enabled him to build a fanbase spanning continents. His three largest audiences—USA, Canada, and Australia—reflect the universal appeal of his sound.
Career Highlights
424KP’s career is already marked by major milestones. He opened for Polo G in Boston in April 2023, a testament to his growing influence in the global music scene. Back home, he’s become a staple performer for London’s Chinese community, sharing the stage with prominent artists like Thomeboydontkill and KnowKnow.
In 2024 alone, he surpassed 15 million streams, cementing his status as a rising star. His dedication to his craft is evident in every performance and release, proving that his music resonates deeply with audiences worldwide.
A Journey of Growth and Resilience
Being an outsider in both China and the UK has posed its challenges. 424KP’s mission is to cultivate the same level of recognition in the UK as he enjoys overseas. To achieve this, he travels frequently, collaborating with international artists and fostering connections in new markets. “I want to show people they can do this, no matter where they come from,” he says, determined to inspire others to pursue their dreams.
His latest release, the 7-song EP PAYING4TWO, is a deeply personal project born from his first heartbreak. Released on his birthday, April 24, 2024, the EP captures raw emotion, serving as both a diary entry and a tool for recovery. Each track is accompanied by a music video, and standout songs like “Still Saying Sumn,” “Break It Off,” and “BackN4th” have collectively garnered over 4 million streams.
Looking Ahead
424KP envisions himself as one of the defining artists of his generation. While he’s not rushing for mainstream success, his focus remains on creating meaningful music, reaching new audiences, and connecting with people worldwide. Supported by his independent success, he’s free to explore his artistry and share his journey without constraints.
Stream PAYING4TWO
For those navigating heartbreak or seeking a soundtrack to their emotional recovery, 424KP’s PAYING4TWO offers solace and solidarity. With no label or features, the EP is a testament to his independence and creative vision.
Discover more about 424KP and his music:
With a growing global fanbase and a commitment to authenticity, 424KP is proving that independent artists can not only survive but thrive on their own terms.
